How is the business dealing with the factors beyond its control? Some of the factors reviewed include industry, business environment, technology, competition, customers, including owners/shareholders.
Vision For The Business:
What do you want the future of the business to be about? Objectives, Strategies, and Plans: What are the things you need to do to make this vision a reality?
Structure And Culture To Provide Support For The Strategies:
How do you intend to organize the people, funds, resources and everything needed to run the business? What are the fundamental rules of the business?
Marketing, Sales & Business Development:
How do you intend to inform prospects about the business and what are your plans for transforming them into customers? How do you plan to keep and cultivate the best possible customers, products, and services?
Production, Operations & Logistics:
How do you intend to source, produce, and manage goods and services to satisfy your customers while maintaining good quality and consistency?
Accounting, Finance & Cash Flow:
How do you intend to manage the bookkeeping, accounting and all the necessary financial information, while making sure that the business requirements can be taken care of by the cash flow and at the same time yield a positive cash flow for the business owner?
People & HR:
How do you locate and manage the people most suitable to run the business?
The Procedure, Systems and Information required to organize everything: What particular system and technique do you require to provide support for every facet of the business? How will you detect when the business begins to operate at its peak?